📚 What does this SEO resources hub include? (Direct answer)
This hub has four free tools. First, a 100+ question Technical SEO exam for interview prep and skill checks. Second, an AEO, SEO & GEO checklist for traditional SEO and AI search visibility. Third, a Google Analytics 4 glossary with A–Z definitions of events, parameters, and metrics. Fourth, an open-source SEO/GEO toolkit — 10 free GitHub repositories for AI citation tracking, structured data audits, and SEO automation. All four are free. No account is required.
Reference materials built for real SEO work
These are tools you'll come back to again and again. Maybe you're studying for an interview. Maybe you're auditing a site. Maybe you just need to check a GA4 term for a client report. Each resource is built around the questions that come up most in real practice.
Free and always up to date. We keep all four resources current with today's best practices. That covers the AI search era (GEO, AEO), modern GA4 event tracking, technical SEO basics like crawl budget and Core Web Vitals, and the open-source tooling behind our own SEO/GEO automation.
Reviewed by Rohit Kunal. Want more depth? Browse our full guides: SEO foundations, technical SEO, strategy, SERP features, analytics & reporting, and AI search.
4 Free SEO Resources
Each one stands on its own. Built for practitioners, not beginners.
Technical SEO Master Exam
A 100+ question multiple-choice exam on technical SEO. Topics include crawl budget, indexability, Core Web Vitals, structured data, canonicalisation, hreflang, log files, JavaScript rendering, and site architecture. Every question comes with a detailed explanation. Use it to study or to test yourself before an interview, certification, or client audit.
The Complete AEO, SEO & GEO Optimisation Checklist
A practical checklist for all three search channels that matter in 2026. That means traditional SEO (on-page, technical, links), AEO for featured snippets and voice search, and GEO for AI answers from ChatGPT, Perplexity, and Google AI Overviews. Use it to audit a site, brief new content, or hand to a client at launch.
Google Analytics 4 Glossary
An A–Z glossary of GA4 terms. Covers events, parameters, dimensions, metrics, data streams, attribution models, exploration reports, and audience segments. Also explains the key differences between Universal Analytics and GA4. Built for analysts, marketers, and developers who need a fast, reliable lookup.
Open-Source SEO & GEO Toolkit (GitHub)
10 free, open-source GitHub repositories built and run inside a live SEO/GEO practice. Covers AI citation tracking, AI-crawler access auditing, full-site SEO audits, bulk structured data validation, a content production pipeline, and Google Search Console automation. Most tools follow a bring-your-own-API-key model — free code, pay only for what you run.
Who uses these resources
Practitioners, students, and teams across the SEO and analytics workflow.
SEO Students & Career Changers
Take the Technical SEO exam to find your knowledge gaps before an interview. Use the AEO/GEO checklist to see what modern SEO covers in 2026. For full context, pair both with our complete SEO guide.
In-House SEO Teams
Run the AEO/SEO/GEO checklist as a quarterly audit across your properties. For a deeper process, follow the full SEO audit guide. Use the GA4 glossary to keep reporting terms consistent, and the open-source toolkit to automate recurring checks like sitemap submission and structured data audits.
SEO Agencies & Consultants
Hand the checklist to clients as a structured audit or launch deliverable. Pair it with our link building guide for off-page work. Use the exam to benchmark new hires against a consistent baseline.
Analytics Professionals
Bookmark the GA4 glossary for fast lookups while building reports — event parameters, attribution models, metric definitions, all in one place. See our GA4 setup guide and SEO reporting guide for the workflows behind the terms.
AI Search Practitioners
The AEO/GEO checklist is one of the most thorough free resources on AI search out there. It covers citation signals, entity clarity, and tactics specific to ChatGPT, Perplexity, and Google AI Overviews. Track your actual citation rate with the AI citation tracker in the open-source toolkit, and pair it with our AI SEO tools guide.
Founders & Product Teams
Use the checklist to check your SEO and AI visibility before launch. Pair it with our 90-day startup SEO playbook. Use the GA4 glossary to get up to speed before working with an agency.
What's inside each resource
A quick summary of what each resource covers and where it's most useful.
| Resource | Type | Best For | Covers |
|---|---|---|---|
| Technical SEO Master Exam | Practice Exam | Interview prep, skill assessment | Crawl, index, schema, Core Web Vitals, JS rendering, hreflang, site architecture |
| AEO, SEO & GEO Checklist | Checklist | Site audits, pre-launch, AI visibility | On-page SEO, technical SEO, link building, AI citations, AEO, GEO, local SEO |
| Google Analytics 4 Glossary | Reference | GA4 implementation, reporting, client work | Events, parameters, dimensions, metrics, attribution models, UA→GA4 migration |
| Open-Source SEO & GEO Toolkit | Toolkit | SEO automation, GEO monitoring, developer workflows | AI citation tracking, AI-crawler audits, structured data validation, content pipeline, GSC automation |
Suggested learning workflow
Each resource works alone, but they fit together well in this order.
Technical SEO Master Exam
Start here. Find out what you already know and where the gaps are before you start audits or client work.
→ Take the exam Step 2 — ApplyAEO, SEO & GEO Checklist
Put what you learned into practice on a real site. The checklist covers traditional SEO plus the AI channels that matter now.
→ Run the checklist Step 3 — MeasureGoogle Analytics 4 Glossary
Keep this open as you track results. It's your ongoing reference for measuring and reporting on the changes you make.
→ Browse the glossary Step 4 — AutomateOpen-Source SEO & GEO Toolkit
Once you know what to check and how to measure it, stop doing it by hand. Clone the tools that match your recurring tasks and run them on a schedule.
→ Browse the toolkitMore guides on IndexCraft
These resources are built from the guides below. Browse by category for the full story behind each checklist item and exam question.
FAQ — SEO Resources
What is the Technical SEO MCQ exam?
The Technical SEO Master Exam is a 100+ question multiple-choice practice exam. It covers crawl budget, indexability, Core Web Vitals, structured data, canonicalisation, hreflang, log file analysis, JavaScript rendering, and site architecture. Each question includes a detailed explanation. Use it to self-assess or to study for an interview or certification. It's free and self-paced, with no time limit.
What does the AEO, SEO and GEO checklist cover?
The checklist covers three search channels. Traditional SEO means on-page, technical, and link building work. Answer Engine Optimisation (AEO) targets featured snippets and voice search. Generative Engine Optimisation (GEO) targets AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews. Use it as a site audit framework, a content brief, or a client deliverable for new site launches.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is how you get AI answer engines to cite or surface your content. This includes Google AI Overviews, ChatGPT Search, and Perplexity. Key GEO signals are topical authority, E-E-A-T, direct-answer content structure, entity clarity, schema markup, and clean technical implementation that lets AI crawlers index your content reliably.
What is the difference between AEO and GEO?
AEO focuses on traditional Google Search features — featured snippets, People Also Ask boxes, and voice search results. GEO focuses on AI-generated answer engines like ChatGPT Search, Perplexity, and Google AI Overviews. These use retrieval-augmented generation (RAG) to build answers from multiple sources. Both share signals like E-E-A-T, schema, and direct-answer structure. But GEO also needs strong entity and topical authority signals, since that's how AI systems choose which sources to cite.
What is the Open-Source SEO & GEO Toolkit?
The Open-Source SEO & GEO Toolkit is a stack of 10 free GitHub repositories built and used inside a live SEO/GEO practice. It covers AI citation tracking, AI-crawler robots.txt auditing, full-site SEO audits, bulk structured data validation, a config-driven automation framework, a multi-stage content production pipeline, Google Search Console sitemap submission, and a data analysis agent. Most of the AI-powered tools use a bring-your-own-API-key model, so the code is free and you only pay your LLM provider for what you run.
Are these resources free? Is an account required?
Yes — all four resources are free. No account, email sign-up, or payment is needed for the Technical SEO MCQ exam, the AEO/SEO/GEO checklist, or the Google Analytics 4 glossary — all open access, with no registration barrier. The open-source toolkit's code is free too; the only cost is usage-based LLM tokens for the tools where you connect your own API key.