SEO Strategy
Conversion Rate Optimization (CRO): The Complete 2026 Guide
Learn conversion rate optimization (CRO) step by step: calculate your rate, find funnel leaks, improve pages, run A/B tests, and measure revenue impact.
Technical SEO · AEO · GEO · AI Search
SEO, AEO & GEO guides for AI search visibility
Practical guides and free tools for crawling, indexing, structured data, Core Web Vitals, answer-first content and visibility across traditional and AI-assisted search.
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What is IndexCraft?
IndexCraft is a practical search-visibility hub for technical SEO, AEO, GEO and AI search. It focuses on making pages easy to crawl, understand, retrieve and trust—without relying on unsupported “AI SEO” shortcuts.
Use the guides to fix technical foundations, structure clearer answers, strengthen entity and topic signals, and measure how search visibility changes as classic results and generative experiences evolve.
Recently published
Latest articles
Fresh guides from across technical SEO, AI search, strategy and resources.
Resources
AEO Interview Guide 2026: 50+ Questions from Basics to Revenue
50+ AEO interview questions with direct answer capsules, technical mechanisms and enterprise examples — from entity graphs to RAG targeting, attribution and CFO defence.
Resources
GEO Interview Questions & Answers 2026: Enterprise Question Bank
35 enterprise GEO interview questions with ideal answers, evaluation criteria, and red flags — covering RAG retrieval, AI crawlers, Share of Model, attribution, and…
AI Search
AI Content & Google's Spam Policies: What's Safe in 2026
Google doesn't penalize AI content, it penalizes spam. Here's what scaled content abuse really means, where AI workflows cross the line, and how to publish with AI…
Topic
AI Search
How AI Overviews, ChatGPT, Perplexity and Gemini discover, retrieve, summarize and cite web content.
AI Content & Google's Spam Policies: What's Safe in 2026
Google doesn't penalize AI content, it penalizes spam. Here's what scaled content abuse really means, where AI workflows cross the line, and how to publish with AI…
Voice Search & Conversational AEO Guide 2026
How to get cited by Siri, Alexa+, Google Gemini and ChatGPT Voice — conversational keyword research, answer-first content structure, SpeakableSpecification schema, and a…
10 AI Tools for Technical SEO Audits
The exact 10 AI tools I use in every technical SEO audit — what each does, my workflow, and where each fits in the process.
Topic
Technical SEO
Crawling, rendering, indexing, structured data and Core Web Vitals—the technical foundation of search visibility.
AI Crawler Log File Analysis: See Who's Really Crawling You
Search Console won't show you GPTBot, ClaudeBot or PerplexityBot. Your server logs will. Here's how to pull, verify and read AI crawler traffic, and what to fix once you…
Site Migration SEO Guide 2026: How to Move Without Losing Rankings
Moving domains, CMS or URLs? A practical site migration SEO guide: URL mapping, 301 redirects, staging QA, launch day, monitoring, Core Web Vitals and AI search.
JavaScript SEO Guide 2026: Crawlable JS Sites
The complete JavaScript SEO guide for 2026 — rendering modes, Googlebot JS execution, and Core Web Vitals.
Topic
SEO Strategy
Practical frameworks for prioritizing SEO work, building topical depth and connecting search visibility to business outcomes.
Conversion Rate Optimization (CRO): The Complete 2026 Guide
Learn conversion rate optimization (CRO) step by step: calculate your rate, find funnel leaks, improve pages, run A/B tests, and measure revenue impact.
Glossary Page SEO: Rank, Get Cited & Convert Informational Traffic
Build glossary pages that rank, earn AI citations, and support revenue with answer-first content, internal links, accurate schema, and GA4 measurement.
Customer Journey SEO Guide 2026
The complete Customer Journey SEO guide — map TOFU, MOFU, BOFU to search intent, content formats, and AI Overviews.
Topic
SERP & Search Features
SERP features, ranking volatility, zero-click behavior and the changing shape of Google Search.
Knowledge Panel SEO Guide 2026: Get & Optimise Yours
Earn, claim, and optimise your Google Knowledge Panel in 2026. Establish your brand as a classified entity in Google's Knowledge Graph step by step.
SERP Features & Zero-Click Searches: 2026 Guide
Over 60% of Google searches end without a click. Learn how to win AI Overviews, featured snippets, PAA boxes, and rich results in 2026.
Google Discover SEO Guide 2026
The complete Google Discover SEO guide — interest graph, image requirements, Core Web Vitals, E-E-A-T, and a full 2026 checklist.
Topic
SEO Foundations
Clear explanations of core SEO concepts, measurement and workflows for building a reliable search foundation.
SEO Audit Guide 2026: Step-by-Step Checklist
A complete step-by-step SEO audit guide for 2026 — technical health, content gaps, AI visibility, E-E-A-T signals, and free tools.
Bing SEO Guide 2026: Rank on Bing & Copilot
The complete 2026 guide to Bing SEO — ranking factors, Bing Webmaster Tools, IndexNow, Copilot citations, and a full implementation checklist.
eCommerce SEO Guide 2026: The Complete Playbook
The definitive eCommerce SEO guide for 2026 — architecture, product pages, faceted navigation, schema, Core Web Vitals, and AI search.
Topic
Practical SEO
Hands-on guides for on-page SEO, measurement, reporting and sustainable organic growth.
GA4 Guide 2026: Setup & Event Tracking
Set up GA4, track events, and analyse website data with confidence. The complete GA4 guide for 2026, backed by 150+ real implementations.
Google Search Console 2026: All Reports Explained
Master Google Search Console in 2026. Covers every report, metric, and workflow from search performance and index coverage to URL inspection and GSC data.
SEO Reporting Guide 2026: KPIs, Dashboards & Reports
Build SEO reports that drive business decisions. Covers outcome metrics, visibility data, site health metrics, and stakeholder-ready dashboards for 2026.
Topic
AI Prompts
Reusable prompts for research, briefs, analysis and automation—designed to support, not replace, expert review.
50 AI Prompts for Career & Job Search (2026)
50 AI prompts for job seekers — resumes, cover letters, LinkedIn, interviews, salary negotiation, career strategy. Tested on ChatGPT, Claude, Gemini.
50 AI Prompts for Coding & Tech (2026)
50 AI prompts for coding and tech — debugging, code review, architecture, docs, testing, refactoring, security. Tested on ChatGPT, Claude, Gemini.
50 AI Prompts for Communication & Email (2026)
50 AI prompts for communication and email — professional writing, difficult conversations, feedback, conflict, negotiation. Tested on GPT, Claude, Gemini.
Topic
Paid Ads
Paid search and paid social tactics that complement organic visibility and help validate demand.
Facebook Ads Guide 2026: Meta Campaigns, Targeting & Creative
Set up Facebook and Instagram ad campaigns, structure Ads Manager correctly, and get Advantage+ working for you. The complete beginner-to-advanced Facebook Ads guide for…
Google Ads Guide 2026: Campaigns, Bidding & Optimisation
Set up Google Ads campaigns, choose the right bidding strategy, and improve Quality Score with confidence. The complete beginner-to-advanced Google Ads guide for 2026.
Instagram Ads Guide 2026: Reels, Stories & Shopping
Pick the right Instagram placement, shoot creative that fits Reels and Stories, and get Instagram Shopping tags working. The complete beginner-to-advanced Instagram Ads…
Library
Resources
Checklists, templates and reference material for SEO, AEO, GEO and AI-search workflows.
AEO Interview Guide 2026: 50+ Questions from Basics to Revenue
50+ AEO interview questions with direct answer capsules, technical mechanisms and enterprise examples — from entity graphs to RAG targeting, attribution and CFO defence.
GEO Interview Questions & Answers 2026: Enterprise Question Bank
35 enterprise GEO interview questions with ideal answers, evaluation criteria, and red flags — covering RAG retrieval, AI crawlers, Share of Model, attribution, and…
10 Free Open-Source SEO & GEO Tools Built for GitHub
10 free open-source SEO, GEO, and AI-search automation tools on GitHub — audit, citation tracking, content pipelines, and GSC tooling.
Free utilities
SEO & AI-search tools
Browser-based utilities for crawling, redirects, source inspection, log analysis and quick SEO/AEO/GEO checks.
LogCraft
Log analyser and AI-visibility dashboard
TokenCraft
File-to-Markdown token optimizer
Redirect Checker
Bulk redirect-chain checker
Site Crawler
Bulk technical SEO crawler
SEO Auditor
Free SEO, AEO and GEO audit
Page Source Viewer
Online HTML source-code viewer
Who is behind IndexCraft?
Hands-on technical SEO, with primary sources where possible
Guides are written by Rohit Kunal, Technical SEO Specialist, with a focus on crawling, indexing, structured data, Core Web Vitals and AI-search visibility. Content is updated as search platforms and crawler behavior change.
Common questions
SEO, AEO, GEO & AI-search FAQ
What is IndexCraft?
IndexCraft is a practical search-visibility resource covering technical SEO, AEO, GEO, AI search, SERP analysis, content strategy and free diagnostic tools.
What is Generative Engine Optimization (GEO)?
GEO is a working term for improving how clearly and credibly web content can be discovered, interpreted and cited in generative search experiences. It builds on normal SEO foundations rather than replacing them.
How is Answer Engine Optimization (AEO) different from SEO?
SEO focuses on discoverability and ranking across search results. AEO puts extra emphasis on clear, self-contained answers, semantic structure and evidence so answer-oriented systems can accurately extract useful passages.
Do I need special schema markup to appear in Google AI Overviews?
No special AI schema is required. Use structured data only where it accurately represents visible page content, and keep the page crawlable, indexable, useful and easy to understand.
Does technical SEO still matter for AI search?
Yes. If a page cannot be crawled, rendered, indexed or understood reliably, it has fewer opportunities to appear in traditional search or AI-assisted search experiences. Internal links, textual content and a strong page experience still matter.
Should I block AI crawlers in robots.txt?
Decide per crawler. For example, OAI-SearchBot is used for ChatGPT search discovery, while GPTBot is associated with model training. Blocking one does not have the same effect as blocking the other.
Can I track traffic from ChatGPT and other AI tools?
Referral analytics can capture many visits from AI products, but referrals do not measure every citation or impression. Combine referral data with search-platform reporting and your own recurring visibility checks.
Who writes the guides on IndexCraft?
IndexCraft guides are written by Rohit Kunal, a Technical SEO Specialist focused on crawling, indexing, structured data, Core Web Vitals and AI-search visibility.