🚀 Modern SEO, GEO & AI Search

Search Visibility for the AI Search Era

Expert guides on Technical SEO, Generative Engine Optimization, AI Search, semantic SEO, topical authority, Core Web Vitals, and modern search visibility systems.

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About IndexCraft

IndexCraft is a search visibility hub focused on the shift from traditional blue-link SEO to AI-driven search — where AI Overviews, ChatGPT, Perplexity, and Gemini increasingly summarize and cite content instead of just linking to it. The guides here cover Technical SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), SERP analysis, and content strategy — written to be useful for practitioners, not just search engines.

Alongside written guides, IndexCraft maintains a set of free, browser-based tools — a bulk site crawler, a redirect chain checker, a page source viewer, and an SEO/AEO/GEO audit tool — built to help diagnose and fix the technical issues that hold sites back in both classic search and AI search.

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Technical SEO

Crawlability, indexing, and Core Web Vitals fundamentals.

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AI Search & GEO

Getting cited by AI Overviews, ChatGPT, and Perplexity.

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Strategy

Frameworks for planning and scaling search visibility.

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Free Tools

Crawler, redirect checker, and audit tools — no cost.

⚙️ Technical SEO

Crawlability, indexing, Core Web Vitals, and the technical foundations every ranking strategy depends on.

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🧭 Strategy

Frameworks for planning, prioritizing, and scaling search visibility work across content and teams.

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📊 SERP

Understanding SERP features, ranking volatility, and what's actually showing up in search results today.

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🏗️ Foundations

Core SEO concepts worth knowing before going deeper into technical or strategic execution.

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🛠️ SEO

Practical, hands-on SEO tactics for on-page, off-page, and holistic optimization.

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✨ AI Prompts

Ready-to-use AI prompts for SEO research, content briefs, and workflow automation.

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📚 Resources

Free, browser-based tools and checklists for auditing and fixing technical SEO issues — no signup required.

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LogCraft

Log Analyser & AI-Visibility Dashboard

Frequently Asked Questions

What is Generative Engine Optimization (GEO)?

GEO is the practice of structuring and writing content so it gets accurately cited and summarized by AI systems such as ChatGPT, Google AI Overviews, Perplexity, and Gemini — rather than optimizing only for traditional blue-link rankings.

How is Answer Engine Optimization (AEO) different from traditional SEO?

AEO focuses on structuring content to directly answer specific questions — using clear headings, concise definitions, and structured data — so answer engines can extract and surface it as a direct response instead of just a ranked link.

Does technical SEO still matter in the AI search era?

Yes. Crawlability, site speed, clean HTML, and structured data remain the foundation that both traditional search engines and AI crawlers rely on to understand, trust, and cite content.

What topics does IndexCraft cover?

IndexCraft publishes practical guides on technical SEO, GEO, AEO, AI search, SERP analysis, content strategy, AI prompts for SEO workflows, and free tools for auditing search visibility.

Are the tools on IndexCraft free to use?

Yes — tools like the Site Crawler, Redirect Chain Checker, and the SEO, AEO & GEO Audit run directly in your browser and are free to use.

How often is the content on IndexCraft updated?

Guides are reviewed and refreshed on an ongoing basis to reflect changes in search algorithms, AI Overviews, and how answer engines rank and cite content.