Privacy Policy
This Privacy Policy explains what data IndexCraft collects when you use this website, how that data is used, and what your rights are. It applies to the editorial site at theindexcraft.com and the companion tools platform at tools.theindexcraft.com. IndexCraft is operated by Rohit Kunal, based in Bengaluru, India.
01What data IndexCraft collects
Analytics data
IndexCraft uses Google Analytics 4 (GA4) and Google Tag Manager (GTM) to collect anonymised usage data. This includes: pages visited and time spent on each page, approximate geographic location (country and city level — not precise location), browser type and operating system, referring website (how you arrived at IndexCraft), and device type (desktop, mobile, tablet). This data is collected in aggregated, anonymised form. It is not linked to your identity.
Data you provide voluntarily
If you submit a message via the Contact page, IndexCraft will receive your name, email address, and message content. This information is used solely to respond to your enquiry and is not added to any marketing list or shared with third parties.
Tool usage data (tools.theindexcraft.com)
02How we use your information
The anonymised analytics data collected is used exclusively to: understand which guides and tools are most useful and improve them accordingly; monitor website performance and fix technical issues; analyse traffic patterns to prioritise new content and tool development; and ensure website security and detect fraudulent or abusive activity.
This data is never used to build personal profiles, deliver targeted advertising, or shared with data brokers.
03Cookies
IndexCraft uses the following categories of cookies:
| Type | Set by | Purpose | Expiry |
|---|---|---|---|
| Analytics | Google Analytics 4 | Collects anonymised usage statistics — page views, session duration, tool interactions | 24 months |
| Functional | Google Tag Manager | Manages the loading of analytics and tracking scripts | Session / persistent |
| Advertising | Third-party ad networks (where shown) | Serves and measures contextual advertisements | Varies by network |
You can disable or delete cookies at any time through your browser settings. Disabling analytics cookies will not prevent you from reading articles or using the tools. You can also opt out of Google Analytics data collection using the Google Analytics Opt-out Add-on.
04Advertising
Some pages on IndexCraft display contextual advertisements served by third-party advertising networks. These advertisements are clearly distinguished from editorial content. IndexCraft does not sell personally identifiable information to advertisers.
Third-party advertisers may use cookies or similar technologies to serve ads based on your browsing activity across other websites. To opt out of interest-based advertising: NAI Opt-Out Tool (Network Advertising Initiative) · Google Ad Settings.
05Third-party services
IndexCraft integrates the following third-party services that may process data in connection with your visit:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics 4 | Anonymised usage statistics | policies.google.com/privacy |
| Google Tag Manager | Manages analytics and tag deployment | policies.google.com/privacy |
| Ad networks | Contextual advertising (where shown) | Varies by network |
IndexCraft does not sell, rent, or share your data with any third party for marketing purposes.
06Data retention
Analytics data is retained by Google Analytics for 14 months per IndexCraft's data retention settings. Aggregated reports may be retained indefinitely for editorial planning.
Contact enquiry data (name, email, message) is retained only as long as required to respond to your enquiry, after which it is deleted.
Tool input data is never retained on IndexCraft's servers because it is never transmitted there in the first place.
07Data security
IndexCraft applies the following security measures: HTTPS encryption on all pages of theindexcraft.com and tools.theindexcraft.com; no storage of personally identifiable information on IndexCraft's servers; and regular review of third-party service integrations.
No online service can guarantee absolute security. You are encouraged to use an up-to-date browser and to exercise general caution when using any web-based service.
08Children's privacy
IndexCraft does not knowingly collect data from anyone under the age of 13. The site's content is intended for adults and professionals. If you believe a child has submitted personal information via the contact form, please notify IndexCraft using the Contact page and the data will be deleted promptly.
09Your rights
Depending on your jurisdiction, you may have the following rights regarding any personal data IndexCraft holds. Because IndexCraft collects very little personally identifiable data, most of these rights apply only to contact enquiry data.
Right of access
Request confirmation of what data, if any, IndexCraft holds about you.
Right to deletion
Request deletion of contact enquiry data held by IndexCraft.
Right to opt out
Disable analytics tracking via browser settings or the Google Analytics opt-out add-on.
GDPR (EU/EEA)
Data portability, restriction of processing, and the right to lodge a complaint with your national data protection authority.
CCPA (California)
Right to know, right to delete, right to opt out of sale (IndexCraft does not sell data), and non-discrimination.
10External links
IndexCraft articles regularly link to third-party research reports, tools, and publications as sources and references. IndexCraft has no control over and accepts no responsibility for the privacy practices or content of those external websites. Review the privacy policy of any third-party site you visit via a link from IndexCraft.
11Changes to this policy
IndexCraft may update this Privacy Policy to reflect changes in practices, legal requirements, or new services. The "Last updated" date at the top of this page will be revised when changes are made. Continued use of IndexCraft after a revised policy is posted constitutes acceptance of the updated terms.
12Contact
Privacy questions, data access requests, or deletion requests: use the Contact page. All privacy-related enquiries are reviewed and responded to within 5 working days.
IndexCraft is operated by Rohit Kunal, Bengaluru, Karnataka, India.
Privacy FAQ
Does IndexCraft collect personal data?
Almost none. Analytics data is anonymised and not linked to your identity. The only personal data collected is what you voluntarily submit via the contact form.
Does IndexCraft store what I type into the tools?
No. All tools at tools.theindexcraft.com process your input locally in your browser. Nothing is transmitted to or stored on IndexCraft's servers.
Does IndexCraft sell data to third parties?
No. IndexCraft does not sell, rent, or trade user data with any third party for marketing purposes. Anonymised analytics data is used only to improve the site and guides.
Does IndexCraft show advertising?
Some pages include contextual ads served by third-party networks. These are clearly distinguishable from editorial content. You can opt out of interest-based ads at adssettings.google.com.
Is IndexCraft GDPR compliant?
IndexCraft collects minimal data and processes it on defined legal bases (Legitimate Interests for analytics, Consent for contact data). EU/EEA users have full GDPR rights including access, deletion, portability, and restriction. Contact IndexCraft via the Contact page to exercise any right.
Is IndexCraft CCPA compliant?
Yes. IndexCraft does not sell personal information. California residents can request information about data collected, request deletion, and will not face discrimination for exercising these rights. Use the Contact page to make a request.
How do I opt out of Google Analytics?
Install the Google Analytics Opt-out Browser Add-on, which prevents Google Analytics from collecting data about your visits. You can also disable cookies entirely in your browser settings.